Sports Car Club at Indiana University
Led a comprehensive rebranding initiative, built strategic partnerships, organized impactful events, and managed engaging social media campaigns as co-president
As Co-President of the Sports Car Club at Indiana University, I led a rebranding initiative in September 2022, shortly after joining the organization. This involved redesigning the club’s logo, updating its social media branding, making business cards, and reaching out to local businesses to establish partnerships. The new logo, designed from scratch, featured a sleek, minimalist racetrack motif that perfectly reflected the club’s focus and identity.
The results were outstanding. Within 2.5 months, the rebranding efforts drove a 300% increase in engagement and social media following, while attendance at events and meets hit an all-time high.
The club’s mission is to unite students through a shared passion for cars, and this initiative significantly enhanced its visibility and impact. The marketing campaign not only expanded the club’s reach but also fostered new connections and friendships among members, strengthening the sense of community.
